Reforming The Corrupt and Greedy Practices of the Roofing and Solar Industry Through Leadership and Action

Every Member takes our Pledge and can be kicked out and denied re-entry for violating it.

as seen on

Our Alliance of Contractors Have Taken The Pledge To…

Give an AMAZING customer service experience.

Provide a transparent and educational sales experience.

Take extreme ownership as leaders of one’s self and one’s team.

Create a culture that our customers and employees are proud to be part of.

Be a steward to those we serve and the roofing industry at large.

Tagline describing contractors here

contractor 1
contractor 2
contractor 3
contractor 5
contractor 6
contractor 7
contractor 8
contractor 9
contractor 11
contractor 12

Founding Story

The journey began in 2011 when Adam Bensman sat down in his very first interview with a roofing company. Within a short twenty minutes, the company who wanted to hire Adam began boasting about their “clever” business practices that were outright fraudulent. Adam quickly realized the level of corruption in the roofing and solar industry.

Even after Adam aligned himself with a value-driven organization, he was ashamed to tell people he worked in roofing for fear of being lumped into “one of the bad guys.” Over the next decade, Adam Bensman set out on a mission to transform the industry which was only made possible by aligning with like-minded souls…

Membership Requirements

All members are required to sign our Membership Pledge. By signing this pledge, Members commit to being a champion of our shared values in every facet of their professional life. This pledge encapsulates a shared vision that transcends individual roles and responsibilities, uniting us in a common purpose to not only meet but exceed the expectations of our clients, partners, and the communities we serve.


Together, let us continue to build a legacy that reflects the very best of the Roofing & Solar Reform Alliance. Mistakes are bound to happen in the field of construction, but it’s how they are handled that show our true values. Any Pledging Member who does not uphold the values set forth in our pledge can be kicked out of the Roofing & Solar Reform Alliance and denied re-entry.


1.Select Your Role*

2.What is Your First Name?*

3.What is Your Last Name?*

4.What is Your Email Address?*

5.What is Your Best Contact Number?*

6.What is Your Company Website?

7.How Many Sales Reps On Your Team?

8.Are Your Financial Relationships in Good Standing?

9.Why Do You Want to Join RSRA?

10.Are you comfortable investing $997/mo into your business, team, and endorsement?

    For Contractors
    See Membership Details Now